THIS IS A CALL TO ACTION!
The card features a photo of a Muslim doll with a Hijab (headscarf) that many Muslim women wear out of religious observance. The The talking bubbles placed on top of the doll’s photo read, “The Talking Doll, Pull string for message, if you dare,” and “She’ll Love You To Death! She’ll Blow Your Brains Out!” The inside of the card reads “Hope your birthday is a BLOW OUT!”
The card is produced by NobleWorks Inc. with credit for its design given to “Ron Kanfi” according to the company’s website, www.nobleworkcards.com. The motto of the company printed under their logo on the back of the card is “modern cards for modern people.”
Notice that nothing identifies this doll as a terrorist in the minds of the card designers other than that she wears a Hijab. Moreover, she – like many Muslim girl who choose to wear the Hijab – is a smiling, non-threatening normal-looking female wearing a pink Hijab and a flower-patterned dress. The unmistakable message behind the “humor” is that even the most peaceful looking Muslims are synonymous and exchangeable with terrorists.
To make matters more disturbing, the card is based on an actual doll designed by Desi Doll Company (www.desidollcompany.com) called “Aamina, the Muslim Doll.” The doll teaches kids religious greetings and sayings in Arabic with messages like “Assalamu Alaikum is the Muslim greeting, and it means peace be upon you” and “Let’s play together insha’Allah, insha’Allah means if God wills it.”
Contact the makers of the greetings card and let them know that you do NOT think that stereotyping Muslim women and girls is OK. Ask them if they would get a chuckle out of their daughters growing up exposed to messaging that criminalizes their basic identity for profit. (CAIR-Chicago has written an official letter to the company sharing its concerns.)
As always, be firm and polite.
NobleWorks Cards: 1-855-267-3163
He Who Eats Mud (local Chicago store that is selling the card): (773) 525-0616